Sports Business

Dealmaking for champions

From IP rights over commercial & sponsorship contracts and stadium development negotiations to high-stakes club trading, our expertise is all-encompassing.

When it comes to contracts, deal-making, and negotiations, we ensure that our clients not only get the best deal but also create sustainable relationships that stand the test of time.

AuwerA doesn’t just get you any deal; we secure premium sponsorships that align with your brand’s values, ensuring meaningful partnerships that resonate with audiences and offer tangible returns.

Every client, no matter how big or small, is invaluable to us. Our tailored approach ensures that your unique needs are met, with strategies designed specifically for your goals and aspirations.

Experienced in international sports business

With over 20 years of experience in international sports at the pinnacle of competition, AuwerA has seen the evolution of the sports industry firsthand. This deep knowledge ensures that we bring tried and tested strategies to the table, along with innovative solutions tailored for today’s dynamic landscape.

Our extensive network in the sports industry, coupled with our reputation for integrity and excellence, makes us the go-to choice for sports businesses aiming for nothing short of the best.

We have first-hand experience in:

  • club trading (negotiations, due diligence, contract matters,…)
  • stadium development (negotiations, contract matters, business plan,…)
  • club management & management transformations
  • club and regulatory legal matters
  • commercial, sponsorship & IP-rights matters
  • negotiations and contract matters for labour contracts, management, and board matters
  • international arbitration
Wherever you want to score

No matter where your sports business is based, AuwerA has a global network with the important touch of local insight. Our international view on the evolution and globalisation of sports ensures that you get the best of both worlds: understanding of global standards combined with nuances of local traditions.

Based on our experience in international policies, we understand the importance of local cultures, expectations and aspirations. With AuwerA, you can be sure that any deal you trust us will be tailor-made to reflect these details that can make or break your future going into new markets.

What we do NOT do

AuwerA is no agent of sportsmen of any kind and does not act as such. We do not trade players. Our services are strictly limited to providing strategic and legal advise and support.